CONTACT - JENNY.KRAFT@gmail.com  -  917-589-7844

I have 15+ years of experience in graphic design, creative direction and product design. I’m efficient, have an eye for trends and color, am deadline-oriented and work well with others. My strengths are: Creativity, Adaptability, Organization, Sense of Humor, Leadership and Communication

CAD SOFTWARE SKILLS
Master of Adobe Illustrator, PhotoShop and InDesign. General working knowledge of Excel, Power Point, Word

EDUCATION
Bachelor of Fine Arts • Miami University, Oxford, OH • Major in Graphic Design • Cum Laude Honors

PROFESSIONAL EXPERIENCE

LOCAL 829 UNITED SCENIC ARTISTS
Godfather of Harlem - Season 1 • 2nd Computer Artist • October 2018 - January 2019 • Epix (ABC/Disney)
The Blacklist - Season 6 • Day Player • July - October 2018 • NBC TV
Computer Artist - Sworn in June, 2018 • NY, NY

ROSS STORES, INC. - Second largest chain of discount department stores in the U.S. with over 1,200 locations
Freelance Home Product Designer January 2017 - August 2017 • NY, NY

  • In this experimental role, I fulfilled all design needs of the Home Products Importing Division.

  • Worked with Product Development Managers and Buyers to ensure designs met their needs.

  • Developed seasonal collections, everyday home product assortments and branded collections.

  • Designed wall art, signs, throws, sheets, tablecloths, jewelry boxes, glasses, coffee mugs and storage.

  • Researched trends using WGSN, competitive store visits, retail websites, trade shows and social media.

  • Created original illustrations and prints and also altered and recolored existing art to maximize productivity.

  • Prepared art and tech packs for production by overseas agents, made comments on vendor samples.

PREMIERE LIVING PRODUCTS  - Manufacturer of decorative home storage selling to Home Goods, TJ Maxx, TJX International, Burlington and Tuesday Morning
Freelance Home Product Designer March 2016 - December 2016 • NY, NY

  • Researched home fashion and seasonal trends in order to develop prints, graphics and new products.

  • Pitched new product ideas, refined concepts and worked with factories to create salable samples.

  • Created a standardized library of product illustrations and shared with team to increase productivity.

  • Regularly presented home, kids, baby and seasonal collections to buyers from national retail stores.

  • Created tech packs, detailed reference sheets, line sheets and artwork files for repeats and icon placements.

  • Communicated daily with overseas factories to specify details, approve samples, and ensure accuracy.

INDIGO BOOKS & MUSIC - Canadian retailer offering a wide variety of books, music, accessories & home décor
Freelance Home & Accessories Designer October 2015 - January 2016 • NY, NY

  • Worked on lines of home products and fashion accessories during their winter holiday seasonal rush.

  • Produced sketches, tech packs, graphics and line charts, pulled swatches and helped approve samples.

  • Created patterns, recolored art, put motifs into repeat and created color-ways based on trend direction.

  • Designed fashion accessories including: silk scarves, handbags, clutches, coin purses, backpacks, eye masks, socks, knit hats, scarves and mittens.

  • Designed home products including: coffee mugs, glasses, throw pillows, ornaments and hot water bottles.

JENNY KRAFT DESIGN & PHOTOGRAPHY
Designer & Print Specialist April 2006 - September 2015 • NY, NY

  • My clients include CB2, Garnet Hill, Crane & Co., Bed Bath & Beyond, Clinique and others.

  • Design products in all stages: concept, design, mock-up, production and packaging.

  • Track trends and create surface patterns in repeat for home decor, fashion, paper products and more.

  • Create custom logos, packaging, line sheets, tech packs, hang tags, print collateral and presentations.

  • Promote my studio, meet with clients and sell and license work from my collection at regular industry shows.

  • Adapt to changing roles as designer, salesperson, office manager, accountant and promoter.

  • License my floral and botanical photography for use on canvas art prints, home products and stationery.

  • Direct other artists whose work I promote at trade shows and track all their sales and payments.

AMSCAN, INC. - World’s largest party goods manufacturer and parent company of Party City
Creative Director September 2000 - April 2006 • Elmsford, NY

  • Managed a creative team developing trend concepts and artwork for use on coordinated product lines of seasonal & everyday tableware, party decorations, balloons, wrapping paper, gift bags, favors and stationery.

  • Researched industry trends, themes and colors via competitive store visits, trade shows and on-line media.

  • Compiled trend boards and reports which I regularly presented company-wide for product development.

  • Bought prints and commissioned art for use in product development while staying within my budget.

  • Developed strong relationships with print studios, freelance artists and vendors and negotiated best pricing.

  • Attended industry events including Surtex, PrintSource, Heimtextil, Maison & Objet, PaperWorld and Indigo.

  • Reorganized and maintained archive of hundreds of paintings, prints and digital designs.

  • Organized, updated and managed a large library of reference materials, books and periodicals.

MATERIALS FOR THE ARTS, New York City Department of Cultural Affairs - Non-profit City of New York organization that promotes creative reuse and provides free supplies to local arts groups
Assistant Director of Operations May 2012 - February 2015 • Long Island City, NY

  • Managed a team of donation processing, donor outreach, volunteer coordination and volunteer groups.

  • Oversaw a 10,000 Sq. Ft. warehouse that served as a “free store” for non-profit arts groups in New York City.

  • Developed systems of organization and visual merchandising to help move inventory quickly.

  • Researched ideas for creative re-use projects to inspire members to be resourceful in their own programs.

  • Designed promotional materials for fundraising events, annual reports, outreach, posters and fliers.

  • Created environmental signage to improve traffic flow and navigation within the warehouse space.

  • Held weekly status meetings to create a team atmosphere for sharing ideas and resolving problems.