CONTACT - JENNY.KRAFT@gmail.com  -  917-589-7844

I’m a print and product designer with 15+ years of experience in graphic design and creative direction.
I’m a well-rounded designer with an eye for trends who meets deadlines and works well with others.

PROFESSIONAL EXPERIENCE

LOCAL 829 UNITED SCENIC ARTISTS
Computer Artist - Sworn in June, 2018 • NY, NY

ROSS STORES, INC. - Second largest chain of discount department stores in the United States with over 1,200 locations
Freelance Home Product Designer January 2017 - August 2017 • NY, NY

  • In this experimental role, I fulfilled all design needs of the Home Products Importing Division.
  • Worked with Product Development Managers and Buyers to ensure designs met their needs.
  • Developed seasonal collections, everyday home product assortments and branded collections.
  • Designed wall art, signs, throws, sheets, tablecloths, jewelry boxes, glasses, coffee mugs and storage.
  • Researched trends using WGSN, competitive store visits, retail websites, trade shows and social media.
  • Created original illustrations and prints and also altered and recolored existing art to maximize productivity.
  • Prepared art and tech packs for production by overseas agents, made comments on vendor samples.

PREMIERE LIVING PRODUCTS  - Manufacturer of decorative home storage selling to Home Goods, TJ Maxx, TJX International, Burlington and Tuesday Morning
Freelance Home Product Designer March 2016 - December 2016 • NY, NY

  •  Researched home fashion and seasonal trends in order to develop prints, graphics and new products.
  • Pitched new product ideas, refined concepts and worked with factories to create salable samples.
  • Created a standardized library of product illustrations and shared with team to increase productivity.
  • Regularly presented home, kids, baby and seasonal collections to buyers from national retail stores.
  • Created tech packs, detailed reference sheets, line sheets and artwork files for repeats and icon placements.
  • Communicated daily with overseas factories to specify details, approve samples, and ensure accuracy.

INDIGO BOOKS & MUSIC - Canadian retailer offering a wide variety of books, music, accessories, electronics, and home décor
Freelance Home & Accessories Designer October 2015 - January 2016 • NY, NY

  • Worked on lines of home products and fashion accessories during their winter holiday seasonal rush.
  • Produced sketches, tech packs, graphics and line charts, pulled swatches and helped approve samples.
  • Created patterns, recolored art, put motifs into repeat and created color-ways based on trend direction.
  • Designed fashion accessories including: silk scarves, handbags, clutches, coin purses, backpacks, eye masks, socks, knit hats, scarves and mittens.
  • Designed home products including: coffee mugs, glasses, throw pillows, ornaments and hot water bottles.

JENNY KRAFT DESIGN & PHOTOGRAPHY
Designer & Print Specialist April 2006 - September 2015 • NY, NY

  • My clients include CB2, Garnet Hill, Crane & Co., Bed Bath & Beyond, Clinique and others.
  • Design products in all stages: concept, design, mock-up, production and packaging.
  • Track trends and create surface patterns in repeat for home decor, fashion, paper products and more.
  • Create custom logos, packaging, line sheets, tech packs, hang tags, print collateral and presentations.
  • Promote my studio, meet with clients and sell and license work from my collection at regular industry shows.
  • Adapt to changing roles as designer, salesperson, office manager, accountant and promoter.
  • License my floral and botanical photography for use on canvas art prints, home products and stationery.
  • Direct other artists whose work I promote at trade shows and track all their sales and payments.

AMSCAN, INC. - World’s largest party goods manufacturer and parent company of Party City
Creative Director September 2000 - April 2006 • Elmsford, NY

  • Managed a creative team developing trend concepts and artwork for use on coordinated product lines of seasonal & everyday tableware, party decorations, balloons, wrapping paper, gift bags, favors and stationery.
  • Researched industry trends, themes and colors via competitive store visits, trade shows and on-line media.
  • Compiled trend boards and reports which I regularly presented company-wide for product development.
  • Bought prints and commissioned art for use in product development while staying within my budget.
  • Developed strong relationships with print studios, freelance artists and vendors and negotiated best pricing.
  • Attended industry events including Surtex, PrintSource, Heimtextil, Maison & Objet, PaperWorld and Indigo.
  • Reorganized and maintained archive of hundreds of paintings, prints and digital designs.
  • Organized, updated and managed a large library of reference materials, books and periodicals.

MATERIALS FOR THE ARTS, New York City Department of Cultural Affairs - Non-profit City of New York organization that promotes creative reuse and provides free supplies to local arts groups
Assistant Director of Operations May 2012 - February 2015 • Long Island City, NY

  • Managed a team of donation processing, donor outreach, volunteer coordination and volunteer groups.
  • Oversaw a 10,000 Sq. Ft. warehouse that served as a “free store” for non-profit arts groups in New York City.
  • Developed systems of organization and visual merchandising to help move inventory quickly.
  • Researched ideas for creative re-use projects to inspire members to be resourceful in their own programs.
  • Designed promotional materials for fundraising events, annual reports, outreach, posters and fliers.
  • Created environmental signage to improve traffic flow and navigation within the warehouse space.
  • Held weekly status meetings to create a team atmosphere for sharing ideas and resolving problems.

CAD SOFTWARE SKILLS
Master of Adobe Illustrator, PhotoShop and InDesign. General working knowledge of Excel, Power Point, Word

EDUCATION
Bachelor of Fine Arts • Miami University, Oxford, OH
• Major in Graphic Design
• Cum Laude Honors

STRENGTHS - Creativity, Adaptability, Organization, Sense of Humor, Leadership, Communication